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Nation Branding 2020

Abstract

The practice of nation branding combines public interests and resources with corporate practices and commercial aims through the creation of campaigns intended to increase foreign investment and create a competitive international image. As an industry, nation branding took off in the late 1990s, to become a fast-growing, new specialist area for consultants. Practitioners in the […]

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Works on nations and nationalism often include an introductory chapter on empires before more substantive matters are examined. Conversely, books on empires typically conclude with summary reflections on the rise of nations. This reveals a particular perspective in the larger literature where the worlds of empires and nation-states have long been clearly differentiated from each […]

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The belated application of gender analysis to nationalism studies is captured in an oft-quoted statement by Anne McClintock: Nationalism [is] radically constitutive of people’s identities, through social contests that are […] always gendered. But, if the invented nature of nationalism has found wide theoretical currency, explorations of the gendering of the national imaginary have been […]

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Much like other works on nationalism, this article explores the ‘interrelationships’ between concepts that are themselves difficult to ‘delimit’ (Hutchinson 2017). What kind of general claims for example can be made about the linkages between a phenomenon like nationalism, that can take on both conservative and liberal forms, and social classes, the defining attributes, origins […]

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Research on the link between nationalism and social memory has gained momentum since the fall of the Berlin Wall. Historians, social scientists, and philosophers have often attempted to explain the link between nationalism and memory through a historical lens that frames the story of a nation-state’s formation in a linear progression. Social memory is thus […]

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